Hummel The European alternative to Under Armour
Danish sportswear with a century-long tradition
Denmark Mode & Sport instead of Under Armour
About Hummel
The Danish manufacturer has produced sportswear to European quality standards since 1923. Development takes place in Scandinavia in compliance with strict EU sustainability criteria, in contrast to US competitors.
Highlights
- European sports brand with a history dating back to 1923
- Iconic chevron design – recognized worldwide
- Official kit supplier to European national teams (Denmark, Iceland)
- Sustainable materials: recycled polyester and organic cotton
- Football, handball, running, and street fashion
Why European?
- Danish company – EU member state with stringent standards
- European corporate governance and values
- Sustainability strategy aligned with EU environmental standards
- Shorter supply chains and better working conditions than US competitors
Pricing
T-shirts from 25 € · Sports shoes from 60 € · Jerseys from 50 €