Web Analytics
European alternatives to Google Analytics – GDPR compliant, cookie-free and without US data transfer.
Why Google Analytics is a GDPR risk
Google Analytics transfers user data to the USA – which lacks a valid legal basis after the Schrems II ruling. Several European data protection authorities have already declared Google Analytics illegal. European alternatives solve this problem from the ground up.
Quick Switch
From Google Analytics to a European alternative
All Providers in Detail
Hand-picked European web analytics services – verified and compared.
Plausible
Open SourceLightweight, GDPR-compliant web analytics without cookies
- Script only 1 KB – no performance impact
- No cookie banner required
- Open source and self-hostable
- Simple, clear dashboard
Matomo
Open SourceOpen-source web analytics with self-hosting option
- 100% data ownership with self-hosting
- Heatmaps, session recordings, A/B tests
- Conversion funnel and e-commerce tracking
- GDPR-compliant – no data transfer to third parties
Piwik PRO
Analytics suite focused on data protection and compliance
- Analytics, tag manager and consent manager in one
- Customer Data Platform (CDP) integrated
- On-premises or private cloud available
- HIPAA and ISO 27001 compliant
Simple Analytics
Privacy-oriented website statistics without personal data
- Cookie-free – no banner required
- Simplest dashboard in the industry
- Public dashboards for transparency
- Bot filtering included
etracker
Cookie-free web analytics from Germany
- Cookie-free tracking with high data quality
- GDPR-compliant, usable without consent (opt-out)
- Conversion tracking and heatmaps
- German customer support included
Quick Compare
| Provider | Country | Open Source | Alternative To | Price (From) |
|---|---|---|---|---|
| Plausible | 🇪🇪 Estonia | Yes | instead of Google Analytics | From 9 €/month (10k page views) · Business from 19 €/month · Self-hosted free |
| Matomo | 🇩🇪 Germany | Yes | instead of Google Analytics | Self-hosted free (open source) · Cloud from 23 €/month · On-premise enterprise on request |
| Piwik PRO | 🇵🇱 Poland | No | instead of Google Analytics 4 | Core plan free (500,000 actions/month) · Enterprise on request |
| Simple Analytics | 🇳🇱 Netherlands | No | instead of Google Analytics | Starter from 9 $/month · Business from 19 $/month · Enterprise from 59 $/month |
| etracker | 🇩🇪 Germany | No | instead of Google Analytics | Free (lite) · Essential from 19 €/month · Business from 99 €/month |
Frequently Asked Questions
Is Google Analytics still legal in the EU?
Several European data protection authorities (Austria, France, Italy, Denmark) have declared Google Analytics illegal because it transfers data to the USA. European alternatives completely avoid this problem.
Do I still need a cookie banner with European analytics?
Providers like Plausible, Simple Analytics, or etracker are designed to work without cookies. This eliminates the need for a cookie consent banner for the analytics part completely.
Are European analytics tools as accurate as Google Analytics?
Often even more accurate! Google Analytics is blocked by many browsers and ad blockers, while cookie-free solutions like Plausible or etracker are rarely blocked and often provide more complete data.
What's the difference between Matomo and Plausible?
Matomo is a full-featured enterprise solution with heatmaps, funnels, and e-commerce tracking – ideal as a direct Google Analytics replacement. Plausible is much simpler and faster, perfect for blogs, small shops, and anyone who only needs the most important metrics.